Rise of remote workforce creates new protection and compliance risks
Consumer messaging apps have overtaken email for work communication via mobile, which in turn is creating new privacy and security risks faced by employers and employees, according to a new report....
View Article5 tips on how publishers can grow their email marketing list
Newsletter subscribers are twice more likely than non-email subscribers to convert into paying members. Shrikant R Kale, co-founder of iZooto, looks at publishers can grow their email list in the most...
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Eve Online players get personalised video updates
Popular online multiplayer game EVE Online was forced to cancel its annual fanfest last month – but makers CCP Games are using personalised video to engage its audience and create a social buzz. The...
View ArticleEmail open rates soar 25% due to desktop browsing from home workers
The data comes from the Covid-19 Retail Pulse from BounceX soon to be Wunderkind. a new fortnightly data-backed report, based on insight from tens of thousands of customer data points. This rise is...
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Top 5 tips: How publishers can grow their email marketing list
Email newsletters are still a powerful marketing tool, with publishers seeing a higher engagement rate from subscribers than social media fans. But getting people to hand over their email address to...
View ArticleEmail marketing: Open rate increased by over a quarter compared to March
Email open rates have consistently maintained growth since the COVID period started, reaching a high of 27% the week of April 27 – about 16% higher than the previous week, according to new research....
View ArticleEmail marketing trends: 91% of marketers believe poor deliverability has...
91% of marketers believe that poor email deliverability has a negative financial impact on their business, with almost one in ten (8%) believing this to be severe. The Data & Marketing Association...
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Email engagement ‘highest in five-year period’
Multiple email performance metrics have improved over a five-year period – with delivery, open and click-to-open rates all increasing, according to new research. The ‘Email Benchmarking Report 2020...
View ArticleChange the channel: 52% of shoppers accessed promotions via email in 2020 due...
The pandemic has accelerated the dispersal of consumers seeking and accessing promotions across channels, but suspicions remain around the value and consistency of discounts offered by retailers and...
View ArticleUS and Russia account for 54% of global spam volume
Over half (54%) of spam emails in the last six months originated from two global superpowers, the United States and Russia, according to new research. According to the data analysed by the Atlas VPN...
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